IM VIADUKT stands for a new shopping experience in the center of Zurich. For a long time, the historic railway viaduct split the district into two pieces. With the new infrastructural filling of the arches, the architects of EM2N created a linking and newly inspiring place within the protected historical monument. The project owner – Stiftung PWG – very carefully selected the tenants of IM VIADUKT to create a wide range of social to cultural, and commercial offers.
We created the branding guideline for IM VIADUKT, which was also integrated into the individual tenant identity and the initial website. Furthermore, we implemented the overall signage, realized the opening campaign, the communication design for the launch event, and did the artwork for many more communication tools.
#Stiftung PWG, Zurich #Zurich #Communication #Digital Media #Spatial Design #Conception #Planning #Implementation #Photos Ralph Hut and Roth und Schmid Fotografie #Film Ralph Hut