We were tasked with refreshing the Melectronics shopping experience, to align with the brand’s new marketing strategy, which organizes products into interest and usage groups. Evolving the store concept we had already developed in 2015, the new concept introduces five thematic “spheres”, each featuring an inspiration table that highlights key products through distinct shapes, materials, and colors.
This approach creates a more immersive and intuitive shopping experience, allowing customers to engage with products that match their needs and interests.

#Migros Fachmarkt AG #Melectronics
#Retail Design #Marketing Communication #Customer Experience
#Conception #Communication #Spatial Design #Planning
#Photos: Roth + Schmid Fotografie